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The Fintech Lending Market: How Technology Is Rewiring Credit

Fintech lending — digital platforms, data-driven underwriting, and seamless user experiences — is transforming how consumers and businesses borrow. This article explains what’s changing, why it matters, major business models, risks and regulation, and where opportunity still lives.

What is fintech lending?

Fintech lending refers to companies that use technology—software, data science, automation and modern user interfaces—to originate, underwrite, distribute, and service loans. Unlike traditional banks that rely on branch networks and legacy credit processes, fintech lenders focus on speed, user experience, alternative data sources, and algorithmic decision-making. The result: faster approvals, product variety (installment loans, point-of-sale finance, small business loans, invoice factoring, unsecured personal credit, BNPL), and generally more flexible distribution channels (mobile apps, e-commerce checkout, APIs).

Why fintech lending matters now

Several converging forces have accelerated fintech lending’s rise:

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